The purposes of this study are : (a) to investigate the attitude to various coffee and tea of women, (b) to analyze the characteristics of each classified group according to eating frequency, and (c) to abstract the factors which can influence the consumption of coffee and tea.
Questionnaires were hand delivered to 1,200 women residing in Seoul. A total of 1012 was usable: resulting in 84% response rate. Statistical data analysis was completed using SAS Package program for the one way-analysis of variance(ANOVA), Duncan´s multiple comparison test, factor analysis and analysis of covariance (ANOCOVA).
(a) Instant coffee was most consumed(22.1 times a month), green tea in tea bag(8.7), Donggulre tea(8.3), Coffee (7.2) in order of frequency. Among Korean traditional tea Donggulre tea(8.3) and Yuja tea (2.0) were most prefered but still a minute quantity of Korean traditional tea was enjoyed.
(b) Coffee and Black tea was regarded unhealthful but habitual, delicious and familiar beverage. Green tea was regarded good for health but not so habitual, practical and familiar. The consumer awareness can be grouped into 3 clases : Healthy factor, Habitual·Practical factor, Familiar factor.
(c) The sociodemographic characteristics of women influenced the beverage consumption. Women in their 30s and 40s consumed much of instant coffee and coffee. 10s and 20s consumed much of canned coffee. Working women drank much of instant coffee and green tea in tea bag. Women in highest income group(≥4,000,000 won/month) consumed much of coffee.
(d) The factors which influenced the eating frequency of those beverages were various. The eating frequency of instant coffee was influenced by the age, familiar factor and habitual·practical factor. And coffee were influenced by income level, habitual·practical factor. The frequency of green tea in tea bag was influenced by habitual·practical factor and familiar factor, green tea was influenced by healthy factor and habitual·practical factor, Donggulre tea was influenced by habitual·practical factor.
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